A New Era of Advertising Speed

India’s advertising world is changing fast. What once depended on long creative cycles — planning, shooting, designing — is now being powered by AI tools that can deliver fresh ads in a matter of minutes. Companies are using generative AI to churn out thousands of versions of ads and test them instantly on Instagram, Facebook, and online stores.

Brands See Faster Results and Better Returns

Naturally Yours, a healthy-food brand from Mumbai, has fully switched from human-designed creative work to AI using tools like ChatGPT and Gemini.
The payoff?
• Ads are made in less than half the time
• Their return on ad spend has jumped significantly
Founder Vinod Chendhil says the change has been a major performance boost.

Beauty brand Plum Goodness is also adopting AI for visuals and copywriting. What used to take days due to revisions and approvals now takes hours — the entire creative process has sped up dramatically.

Investors Bet Big on AI Startups

With so many brands shifting to automation, money is pouring into AI marketing companies:

• Hypergro raised ₹7 crore to help brands create AI-powered videos that convert better
• Dashverse secured $13 million to scale its AI storytelling tools like DashReels and Dashtoon

Global giants are leading the way too:

• Coca-Cola released an AI-led holiday video ad that went viral
• Mondelez is investing $40 million into generative AI to cut marketing costs

Even Indian icons like Fevikwik, Cadbury India, and Star Health have used AI in campaigns this year.

Competition Pushes Brands to Move Faster

On quick-commerce platforms, hundreds of new brands are competing for tiny digital shelf spaces — and losing visibility can mean losing business. AI lets marketers personalize ads every day, targeting each region and audience differently.

If someone in Bengaluru buys more skincare and someone in Delhi buys more snacks — they’ll see different ads. This level of precision used to be expensive, but AI makes it affordable.

A Creativity Crisis?

Even as AI boosts efficiency, many fear the loss of originality:

• AI-generated writing is becoming recognizable — a clear “ChatGPT stamp”
• Visuals often have an AI “look” that feels too similar across brands
• Human creativity — humor, emotion, cultural insight — still remains unique

A study by Naukri in July 2025 found over 40% of marketing professionals fear AI will reduce creativity in their roles.

Creative directors argue that the best work will come from humans collaborating with AI, not being replaced by it.

Can Brands Stay Unique?

Experts warn that if every brand uses the same tools in the same way:

• Ads will start to look and sound alike
• Brand identity may weaken
• Consumers may trust content less
• Long-term brand value could drop

Even high-profile AI campaigns aren’t perfect — Coca-Cola’s recent video faced criticism due to noticeable AI glitches.

The Industry’s Big Question

AI delivers:

• Speed
• Cost savings
• Performance boosts

But the trade-off is real:

If creativity and authenticity disappear, does the brand still matter?

India’s advertising industry now faces a crucial balance:
Use AI to scale ideas, not replace imagination.
The future may belong to those who keep the human spark alive while letting AI handle the heavy lifting.